Argumentation, communication, digital tools and knowledge transfer

The programme of the course 'Argumentation, communication, digital tools and knowledge transfer' consists of a university course that brings together society, culture, multilingualism, communication and digital tools in order to create common European university spaces where knowledge transfer is present and more specifically in the context of the French language and Francophone cultures. 

The aim of this course is the advanced study of the French language and Francophone cultures, from a multidisciplinary and international scientific and humanistic perspective. It is a training course adapted to the new academic and professional requirements of the European Higher Education Area and to the new multilingual and international or transnational intercultural work contexts.

This course is part of the Master's Degree in International Francophone Studies (MEIF-UAM, 60 ECTS) of the Universidad Autónoma de Madrid. It is possible to take several itineraries, among which the project's training has been circumscribed in (1) Linguistics, Literature and Interculturality and (2) Translation, Culture and Communication. Moreover, among the five modules it consists of, it is more precisely related to MODULE III - Language, Communication and Transfer of Linguistic and Cultural Knowledge and MODULE IV - Translation and Interpreting: Basics and Professional Practice.

The proposed training programme deals in detail with aspects of linguistic communication, the sciences of language and cognition in the Francophone world, the rhetoric of communication, argumentative and enunciative semantics, subjectivity and discursive markers, verbal and non-verbal interaction and multimodality in human communication, studies of language and communication in socio-cultural contexts, neurolinguistics, knowledge networks, common places, emotional interactions, language and the challenges of the millennium, research and new technologies in Francophone thought, human rights, multiple intelligences, knowledge and multiversality, language in the digital era in Francophone areas, the development of tools and the transfer of knowledge.

Main topics addressed

1. Les études françaises et le transfert scientifique.
2. De la recherche à la communication : défis à assumer, compétences à construire.
3. Principes d'Argumentation, de Communication et de Connaissance. Innovation scientifique et transfert socioculturel. Des savoirs aux intelligences multiples. Cerveaux et émotions. 
4. Analyse du discours et stratégies d’argumentation.
5. Argumentation et Polyphonie énonciative : théories et pratiques. Rhétorique, Sciences du langage et Sémantique : ethos, pathos et logos. Lieux communs, idéologies et points de vue : dynamiques et marqueurs discursifs.
6. Traduction et Localisation.
7. Traitement automatique du discours, transfert de connaissances et travail sur corpus. 

Learning outcomes

The learning outcomes that the student will achieve at the end of the course are as follows:

1. The key concepts around which contemporary and international approaches in the mainly Francophone Language Sciences that are crucial to their contemporary foundation and development, as well as to the evolution of civic citizenship with a view to progress as a whole will be raised and studied: language, discourse, knowledge, society, culture and technology.
2. From a theoretical and practical approach and with a multicultural and international learning perspective, it will deal with the redefinitions that these concepts have undergone for the study of the impact on human and social sciences, in the fields of communication and in the different contexts of linguistic interaction.
3. Theoretical models and heuristic and interpretative methods present in the Francophone language sciences which have had an impact on the conception of new disciplinary perspectives in semiotics and linguistics and which have led to new academic, scientific and citizenship approaches which, in the case of Europe, are constituted through a transfer of linguistic, cultural and social knowledge in the human and technological developments of interest will be dealt with.
4. The evolution and innovation of information and communication technologies and the development and foundations of the digital era will be identified and studied, as well as the transfer of knowledge in society.
5. The socio-cultural and ideological commonalities of Francophone culture that mark human, linguistic and discursive relations will be conceived from a multidisciplinary point of view. These are specific to a Francophone foundation and a European spirit in the interests of uniting civilisations, contributing to the construction of a European, multicultural and democratic university space.
6. From a European and university social context, the question of stereotypes and ideologies that shape the lexicon and discourse will be addressed, as well as questions of gender and identity, the germination of common places, cultures and sciences.