This communication plan outlines the overall approach for communicating strategically about RIS4CIVIS. It outlines key objectives and goals, identifies key stakeholders and communication channels, and describes communication and dissemination guidelines, activities and how their success will be evaluated.
As all communication actions are iterative processes, the present communication and dissemination will majorly focus on actions to be taken during the first year of the project. Proceeding as such will allow WP5 for a regular reassessment of the tactics and strategies in place to update the plan to better cater to the target audiences' needs and to better adapt to the unfolding of RIS4CIVIS over the three-year funding by the European Union's Horizon 2020 research and innovation programme (grant agreement n°101016691).
The present communication plan is hinged on a tailored version of a classical conversion funnel, widely used in digital marketing and communication strategies. Admittedly, one must bear in mind that this model is but a framework within which RIS4CIVIS's communication plan is being integrated and that other pertinent RIS4CIVIS-related aspects will, of course, be included (e.g. internal ownership and understanding of the project, harmonised dissemination of results, content and outputs in all Member Universities, broad internal outreach, etc.). The RIS4CIVIS funnel is divided into four main communication stages that are closely linked to a communication and dissemination objective:
- awareness-raising
- acting as a catalyst in EU Universities and University Alliances cooperation and collaboration
- asserting our position as an Alliance to reckon with
- further contributing to building the future of Higher Education
Other resources
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Member Universities in Europe Logos
Logos of the 11 member universities in Europe.- Communication and Dissemination
- Branding material
- Academics
- Administrators
- Researchers
- Students
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Labour governance as a leverage point in the polycrisis
Anticipatory policy innovation for resilient and equitable transitions Policy brief no. 18 | September 2026 By Ekaterina Reznikova- Polycrisis
- Policy recommendations
- Researchers