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Report on CIVIS Social Media Channels (2019-2022)

  • Communication and Dissemination
  • Report
  • Administrators

This report shows the evolution and perfomance of CIVIS social media channels between 2019 and 2022, during the CIVIS 1 Erasmus+ European project phase.

The presence of CIVIS on social media is targeted to reach a range of different audiences, through the use of appropriate tools and channels. Successful social media activities help CIVIS increase its visibility and support its communication plan. In addition to organic content dissemination, paid social media campaigns have been implemented at strategically selected times and when a global audience is targeted (international fairs, CIVIS Awards, Global CIVIS days, etc.). This will ensure that a wider audience is reached, paving the way to CIVIS's online community growth.

The four main goals for use of social media are:

  • to increase CIVIS brand awareness and exposure
  • to drive traffic to the CIVIS website
  • to expand brand engagement
  • to generate community engagement

See the full report

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